here's the plan
The current state of the Space Tech Expo branding is very bland and two-dimensional while the idea of outer space as a whole is complex, intriguing and mysterious. The goal with this rebrand is to create a more lively, updated system that maintains professionalism.
Space tech expo
Held in Pasadena CA, the Space Tech Expo is a trade show event held for professionals involved in the aerospace industry. It is considered one of the largest events for showcasing space technology and its topics range from materials to engineering to the advances in new technology.
Industry medium was chosen as the base font to personalize due to its unique industrial and mechanical design. This font represents the engineering aspect behind the aerospace profession. Gill Sans as the body copy was picked for its simple legibility that balances out the boxy style that Industry displays.
The color grey compliments the industrial aspects of the field and is derived off the heavy use of machinery. The rusty orange added a good contrast to the blue and both of these colors were chosen because they aren't your typical overused space colors... talking to you black and purple.