Hike CO is a mobile app developed for hikers, both local and tourists, for the state of Colorado. It is a GPS guide that makes finding that perfect trail easy and accessible. Through fun and friendly design, the app offers personalized trail options for those who can't wait to experience the great outdoors.
The colors for the app were chosen to reflect the tones you would find on a hike. All the vast shades of green narrowed down to a light, calming shade and a deep forrest green. Add a dash of tan for a nice earthy contrast. The icons were developed to follow the mountains found on the app homepage. Edgy with a bit of a curve. Lastly, the topographic elements are added for the purpose of expanding the brand beyond the app. The elements usage is to include advertising, stationary, apparel and products.