D.C. burritos is a new, fun and feisty Mexican restaurant. With a specialty on burritos, they also serve quesadillas, salads and various sides such as chips and queso. This brand aims to evoke the feeling of being at a fiesta and having a great time, surrounded by even better food.
The logo is created by an image plus letterform approach using a D and C to make the shape of a tortilla. The type face Rift Soft was selected due to its bold lettering yet rounded forms, which compliments the rounded corners of the logo. The colors chosen for this brand are bright and fiery. Through the uses of yellows and oranges, the store and brand are meant to appeal to excitement and an overall feeling of feistiness.